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Meiji Ad Agency

CG Assets for a Key Visual

CG Assets for a Key Visual

CurioSwitch designed and produced the CG assets used in the key visual for "Super Cup Laboratory," an experiential pop-up event hosted by Meiji in September 2025.

"Super Cup Laboratory" is an interactive event aimed at teenagers, built around the concept of "creating your own Super Cup formula." Using laboratory motifs such as test tubes, flasks, and syringes, the pop-up lets visitors enjoy more than 600,000 possible customizations.

For this project, CurioSwitch created the key visual assets entirely in CG, combining the laboratory world with the bright, playful identity of Super Cup. We paid close attention to color, texture, and lighting to visually convey the excitement of a hands-on research experience.

Scope

  • CG objects for the key visual (lab equipment, topping elements, and more)