Another Milk

Seikatsu Club "Another Milk" x WOW Score Tool

As part of Seikatsu Club's project to communicate the appeal of pasteurized milk, we built a system that uses AI to analyze people's reactions the first time they taste it and display the result as a "WOW Score."

• Extract facial landmarks from video
• Use AI to analyze "joy" and "surprise" among seven emotions
• Show the moment with the highest WOW Score as an image with a score
• Visualize changes in expression as a line graph

We defined the happiness and surprise people feel at the moment of tasting, something difficult to communicate with words alone, as a WOW Score and expressed it as objective data that anyone can understand.

Project videos (Seikatsu Club official) Short ver: https://youtu.be/mSM1ESp3g7s Long ver: https://youtu.be/d_QATD1ZL2w

CurioSwitch's Approach

At CurioSwitch, we also take on projects that combine AI and experience design to make people's emotions and sense of surprise visible.

If you are interested in using the WOW Score tool for promotions, exhibitions, product experiences, or research, feel free to get in touch.